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Behind the scenes of successful online stores
// We talk about what really works in e-commerce and share the strategies we use for our clients.
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Articles and tips

Color Psychology: How to Choose a Palette for a Website That Will Sell for You
02.02.2026
Development and design
Strategy and planning
Color Psychology: How to Choose a Palette for a Website That Will Sell for You

Color is the language your brand speaks to the customer even before they read the first word. Studies show that up to 90% of first impressions of a product are based on color. A poorly chosen palette can subconsciously repel a buyer, while the right one can build trust, highlight product advantages, and push toward […]

70% abandoned carts are not a sentence
02.02.2026
Strategy and planning
70% abandoned carts are not a sentence

According to Baymard Institute, the average global rate of cart abandonment is 69.99%. Think about it: 7 out of 10 customers who have ALREADY chosen a product and added it to the cart leave your site with nothing. This is not just statistics — this is your lost money that you were almost holding in […]

WordPress, Shopify, OpenCart or Custom: which platform to choose for your business?
01.02.2026
Development and design
Strategy and planning
WordPress, Shopify, OpenCart or Custom: which platform to choose for your business?

Choosing a platform for an online store is like choosing a foundation for a house. It is a strategic decision that will affect launch speed, total cost of ownership, scalability, and even your future sales. Making a mistake at this stage can be very costly. In this article, we provide an honest comparison of online […]

How to correctly draw up a technical specification for the development of an online store
01.02.2026
For entrepreneurs
Strategy and planning
How to correctly draw up a technical specification for the development of an online store

Most failed website development projects collapse even before the first line of code is written. The reason is simple — the absence of a clear and well-thought-out technical specification for the website. Without it, you risk getting something completely different from what you expected, missing deadlines, and exceeding the budget several times over. Many entrepreneurs […]

Legal aspects of e-commerce in Ukraine: individual entrepreneurs, self-employed persons, public limited liability companies
01.02.2026
For entrepreneurs
Strategy and planning
Legal aspects of e-commerce in Ukraine: individual entrepreneurs, self-employed persons, public limited liability companies

Launching an online store is not just about choosing products and creating a website. To ensure your business is stable, predictable, and legally compliant, it needs to be properly registered. Operating “legally” is the key to your peace of mind and customer trust. Many entrepreneurs are intimidated by legal questions: how to register an online […]

TOP 5 niches for launching an online store in Ukraine in 2025
01.02.2026
For entrepreneurs
Strategy and planning
TOP 5 niches for launching an online store in Ukraine in 2025

Looking for a profitable idea to start your own online business? The question what to sell online in 2025 is crucial, as choosing the right niche accounts for 50% of future success. The market is constantly changing, and what was profitable yesterday may no longer work today. At Kliox, we continuously conduct market analysis and […]

A complete checklist for launching an online store in 2025
01.02.2026
For entrepreneurs
Strategy and planning
A complete checklist for launching an online store in 2025

The dream of owning an online store inspires many. It seems simple: find a product, create a website, launch ads, and earn profit. But the reality is much more complex. Without a clear plan, 9 out of 10 projects never become successful. To help you avoid common mistakes, we at Kliox have prepared a comprehensive […]

Going from offline to online: a step-by-step plan for retail businesses
01.02.2026
Strategy and planning
Going from offline to online: a step-by-step plan for retail businesses

Does your offline business operate steadily and generate profit? That’s great. But if you are still not online, you are losing a huge share of the market. Today, moving a business online is not just a fashionable trend, but a necessity for growth and crisis resilience. But how do you do it correctly? Online sales […]

Agency, freelancer or Kliox: how to choose a reliable development partner
01.02.2026
Development and design
Strategy and planning
Agency, freelancer or Kliox: how to choose a reliable development partner

Choosing a contractor to build a website is not only about the quality of the final product, but also about your peace of mind, budget, and time. You may already have had a negative experience: missed deadlines, unexpected costs, or a developer who simply disappeared. This is a very common problem. In this article, we […]

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UX guide
UX guide

What a product page should look like to convert visitors into buyers

Checklist: SEO optimization of an online store before launch
Checklist: SEO optimization of an online store before launch

9 basic steps to make your new website Google-friendly

Checklist: 10 mistakes when starting an online store that cost money
Checklist: 10 mistakes when starting an online store that cost money

Check yourself so as not to “bleed” the budget at the start

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