Kliox blog about what happens behind the scenes of successful online stores

Does your business have a physical address — a store, office, showroom? Then a significant part of your profit comes from customers who are currently located in your city or district. Local SEO is a set of actions that makes Google show your business when someone searches for a nearby coffee shop, a clothing store […]

According to BrightLocal, 9 out of 10 buyers read customer reviews before making a purchase. Moreover, 76% trust online reviews as much as personal recommendations from friends. This means reviews are your best sales department. They work 24/7, don’t ask for a salary, and are trusted more than any advertising. Building trust through social proof […]

Paid advertising is like renting a billboard on a highway. As long as you pay, you are visible. Once you stop paying, the flow of customers stops. Content marketing is a completely different strategy. It’s like building your own exit from that highway straight to your online store. It takes longer and is more complex, […]

If you sell physical products online, ignoring Google Shopping is like having a store in the city center but keeping the doors closed. Product ads are visual cards with a photo, price, and product name that appear at the top of Google search results. This is the hottest traffic you can imagine. Imagine Google as […]

Baymard Institute statistics are relentless: almost 70% of visitors to your online store leave the site after already adding a product to the cart. This means your advertising money worked, the product appealed to them, the customer was one step away from purchasing… but something went wrong. Each such abandoned cart is not just a […]

If you still believe that TikTok is just teenagers dancing, you are voluntarily handing customers over to competitors. Today TikTok for business is one of the most powerful channels for audience acquisition and sales, especially in the niches of fashion, cosmetics, home decor, and handcrafted products. The main secret to success is simple: people come […]

Many entrepreneurs perceive SEO as something complex, almost magical. In reality, successful website SEO optimization is not shamanism, but systematic engineering work. It is like building a reliable house: if you lay the right foundation and erect the walls according to a plan, it will serve you for years, bringing a stable flow of free […]

One of the most painful situations for an e-commerce owner: the Google Analytics counter shows hundreds of visitors, ad accounts are eating up the budget, and there is silence in the admin panel. No orders. This means that your online store is not selling despite having potential customers. If there is traffic, the problem is […]

Studies by Google and Akamai reveal a harsh truth for e-commerce: a page load delay of just 1 second reduces conversion by 7%. One more second—and you lose 16% of mobile visitors. These are not abstract figures for giants like Amazon. This is real money your business is losing every single day. Website loading speed […]