Kliox blog about what happens behind the scenes of successful online stores

Color is the language your brand speaks to the customer even before they read the first word. Studies show that up to 90% of first impressions of a product are based on color. A poorly chosen palette can subconsciously repel a buyer, while the right one can build trust, highlight product advantages, and push toward […]

According to Baymard Institute, the average global rate of cart abandonment is 69.99%. Think about it: 7 out of 10 customers who have ALREADY chosen a product and added it to the cart leave your site with nothing. This is not just statistics — this is your lost money that you were almost holding in […]

Over 70% of your customers are most likely choosing products from their smartphone screen right now. Ignoring this fact means consciously giving the lion’s share of profit to your competitors. The question is not whether you need a mobile version of your website, but how it should be designed to provide the best experience for […]

The product card is your main digital salesperson. This is where the visitor makes the final decision: buy or leave. Even the most effective advertising won’t help if the product page layout doesn’t inspire trust and doesn’t answer all the customer’s questions. In this article, we break down the perfect product card. You will learn […]

You have invested money and time into creating an online store, launched advertising, and are receiving your first orders. Now imagine that one day your website gets hacked, customer data is stolen, and instead of the homepage, there is a hacker’s placeholder. This is not a movie scenario but a real risk for any online […]

The homepage is the digital face of your business. You have less than five seconds to grab a visitor’s attention and convince them to stay. A poor homepage structure is a guarantee of lost customers and revenue. In this article, we reveal the “behind the scenes” of our work and show what should be on […]

Why are some online stores successful, while others, with good design and quality products, barely break even? Often, the secret lies not in advertising, but in a deep understanding of the customer. This is exactly why UX research is needed—a process that allows you to look into your buyer’s mind. What is UX? It stands […]

Choosing a platform for an online store is like choosing a foundation for a house. It is a strategic decision that will affect launch speed, total cost of ownership, scalability, and even your future sales. Making a mistake at this stage can be very costly. In this article, we provide an honest comparison of online […]

Most failed website development projects collapse even before the first line of code is written. The reason is simple — the absence of a clear and well-thought-out technical specification for the website. Without it, you risk getting something completely different from what you expected, missing deadlines, and exceeding the budget several times over. Many entrepreneurs […]