Development of an online store of weightlifting goods “Zalizo.bel”
Services: UX/UI design, WooCommerce website development, integration with payment services, performance optimization, SEO
Sales were carried out through social networks and messengers, which made it difficult to process orders.
It was difficult for users to find the right equipment by parameters (type, weight, price, manufacturer).
Managers manually updated availability and statuses, which caused errors and delays.
The old site did not work well on smartphones, which is why some customers are being lost.
We have created a simple structure in which the user can quickly find the desired product and place an order in just a few clicks.
Used WordPress with WooCommerce for maximum flexibility and easy catalog management.
Online payment and delivery with automatic cost calculation have been implemented.
The system automatically updates balances, order statuses, and sends shipping notifications to customers.
Optimized pages, images, and directory structure — the site loads in less than 1.5 seconds.
Users began to actively purchase through the new platform due to the simplicity of the design.
Thanks to convenient navigation and recommendations, customers return more often for new products.
Automation through WooCommerce has reduced the burden on managers.
The recommendation system contributed to an increase in the number of additional purchases.