Modern online store for the sale of heating systems and air conditioning equipment
Services: UX/UI design, online store development, CRM integration, performance optimization, SEO basic training
The site served as a catalog without a convenient ordering process. Customers left requests by phone or via a feedback form.
Heating boilers, air conditioners, ventilation systems, and components were presented without a clear hierarchy, which made it difficult to select products.
The large number of specifications and images negatively affected performance.
Managers processed applications manually without synchronization with CRM, which made it difficult to control leads and repeat sales.
We created a logical catalog structure with multi-level filters by equipment type, power, brand, and purpose.
Visually, technical reliability and a professional approach were emphasized through a restrained color scheme and clear typography.
We implemented flexible management of products, characteristics, filters, and integration with CRM to automate applications.
We ensured fast page loading, SEO-optimized rendering, and stable operation with a large number of products.
Image compression, lazy loading, query caching, and database optimization.
After launching a full-fledged shopping cart, customers began making purchases directly on the website without additional consultations.
Thanks to structured filters and clear navigation, users found the necessary equipment faster.
Integration with CRM allowed us to automatically transfer orders and monitor statuses without duplicating actions.
Related product blocks and recommendation logic encouraged customers to add additional equipment to their order.