Online platform for a family-owned wine estate with a history dating back to 1865, combining tradition, aesthetics, and modern e-commerce architecture.
Services: UX/UI design, e-commerce platform development, payment system integration, performance optimization, basic SEO framework
The Domaine Éternel wine house's website served only a presentational function. Users couldn't place orders directly, which limited sales beyond the local market.
Various cuvées, aged from 12 to 36 months, were presented without a clear structure. Visitors found it difficult to compare the wines by characteristics and quickly find a suitable selection.
The history since 1865, family production and control of the entire cycle (from vineyard to cellar) have not been sufficiently highlighted in the digital environment.
Visually intense pages with large images of oak barrel and cellar aging had technical issues that negatively impacted user experience.
We created a structure that combines e-commerce and storytelling: the history of the estate, the aging process, the philosophy of time – integrated into the user's path to purchase.
We implemented a flexible wine catalog management system with the ability to filter by vintage, aging type, and region.
We ensured high loading speed even for pages with a lot of visual content.
International payments and automatic order generation for delivery outside of France have been set up.
A logical page hierarchy has been created to improve indexing and visibility in search engines.
With the launch of a full-fledged e-commerce model, customers now have the opportunity to purchase wines directly from the estate, without intermediaries.
An optimized catalog structure and recommendations of related items encouraged ordering multiple bottles at once.
Improved loading speed and logical navigation reduced the number of users leaving the site after the first page.
Clear filters by aging, vintage, and wine type have simplified the selection process and shortened the purchasing process.