Website development for a network of private children's pools
Services: UX/UI design, website development, technical SEO optimization
Registration for classes was done via messengers and telephone, which created confusion in schedules and overloaded administrators.
The site did not convey key values: a completely private pool, drinking water with 5-stage filtration, and temperature control of 32–33°C.
Parents lacked structured information about hygiene, equipment disinfection, and safe conditions for children with sensitive immune systems.
There was no tool for managing lesson packages, reminders, and recurring payments.
We built a structure that logically leads from benefits to registration. We emphasized privacy, water safety, and the coach's individual approach.
Clients gained access to class history, subscription management, and online payments.
We automated the schedule, pool loading control, and communication with parents.
The site works stably on mobile devices, which is critical for the audience of young parents.
The sterility, cleanliness, and premiumness of the space were visually emphasized through a light palette and minimalist elements.
A simple registration script and a clear presentation of the benefits of private sessions encouraged parents to book classes directly through the website.
CRM integration automated slot allocation and class confirmation without manual intervention.
Blocks about drinking water, 5-stage filtration, and a stable temperature of 32–33°C removed key audience objections.
Thanks to structured lesson packages and transparent progress descriptions, parents were more likely to choose longer programs.