We created a structure that combines e-commerce and storytelling: the history of the estate, the aging process, the philosophy of time – integrated into the user's path to purchase.
We implemented a flexible wine catalog management system with the ability to filter by vintage, aging type, and region.
We ensured high loading speed even for pages with a lot of visual content.
We've created a short and clear path from meat selection to order confirmation.
We created a stable and fast platform with a focus on mobile users.
Reduced page load times to reduce bounce rates.
We created a logical catalog structure with an emphasis on collections, materials, and filters.
We implemented a fast and stable eCommerce site with simple purchase logic.
We optimized the site for smartphones, ensuring comfortable viewing of jewelry.
We start with the most important: analyzing your product range and categorizing it according to key parameters (age, developmental skills, subject matter). This is the foundation for creating smart filters that alleviate parents' fear of making mistakes.
We're creating a structure that encourages customer return. We're designing a personal account with a purchase history, a "repeat order" feature, and automatic reminders for your child's milestones.
We create a visual concept that is modern, safe, and attractive. We define visual space, a user-friendly mobile version, and areas for quality certificates.
We are implementing key features: an interactive selection assistant, a module for working with promotions and bundles, and automated price updates from suppliers.
We help create sales content (guides, reviews, advice from psychologists). We test the system under load and verify the product selection logic.
We're launching the store. We're setting up targeted advertising focused on parents' interests and helping implement the first mechanisms for collecting reviews and UGC content.
// The cost of launching an online toy store
- Professional website appearance — fast launch on a responsive template.
- Ready catalog — up to 10 products added for a quick sales start.
- Key store functionality — your customers can easily choose and purchase.
- Your brand uniqueness — we create a custom design that inspires trust.
- Large assortment — full catalog with 100+ products prepared.
- Convenient search for customers — filters, categories, and variations configured.
- Business-oriented architecture — unique site logic and structure developed from scratch.
- Any unique functionality — B2B accounts, bonus systems, complex accounting implemented.
- Full business automation — deep integration with 1C, ERP, and warehouses.
Toy Online Store Development: How to Build a Market Leader with the Highest LTV
In the toy niche, the winner is not the one with the lowest price, but the one who successfully solves the buyer’s main problem — the fear of making the wrong choice when selecting a gift or developmental product for a child.
Parents are not buying plastic or wood; they are buying development, safety, and joy. This is an emotional and responsible choice. Classic catalogs that sort products only by price no longer work.
At Kliox, we create e-commerce platforms that act as a digital expert consultant, removing this fear, ensuring maximum loyalty, and delivering the highest LTV (customer lifetime value) in the niche.
The anatomy of a toy purchase: turning a complex choice into trust
An effective toy store must be designed to meet the needs of two audiences: the child (emotions) and the parents (safety, development, quality).
So, what makes such a store different?
Expert segmentation that sells
Our first task is categorization that goes beyond “cars” and “dolls.”
We implement multi-level parametric segmentation: by age (0–3, 3–5, 5+), by key developmental skills (logic, motor skills, imagination, socialization), and by material (wood, plastic, eco-friendly materials).
As a result, parents can find a toy not just “for a 4-year-old girl,” but “a logic-development game for a 4-year-old child.” This immediately positions you as an expert and reduces the likelihood of returns due to unmet expectations.
Reducing returns with custom tools
In the toy niche, return rates are often high due to incorrect age selection or a mismatch between the product and expectations.
We develop custom tools (for example, using Laravel): “Precise selection by age and skill” or a “Virtual gift assistant.” These modules ask the customer 3–4 key questions and provide 3–5 ideal options.
This minimizes incorrect orders and significantly reduces logistics costs while increasing loyalty.
Technologies for LTV: turning a one-time buyer into a loyal community
A child’s life cycle is an endless cycle of purchases. The right platform must be optimized for retention and repeat sales stimulation.
How is this achieved?
LTV focus through automation
We integrate powerful CRM systems with the website and configure trigger-based campaigns aligned with the child’s life cycle. WordPress with automation modules is ideal for this.
How does it work? When a child turns 5, the system automatically sends parents an email collection like “Toys a 5-year-old needs to prepare for school.” This generates repeat sales, increasing LTV without additional advertising costs.
Assortment management and peak loads
During key periods (New Year, St. Nicholas Day), stability is critical.
For large distributors, we use OpenCart, optimizing it to work with thousands of suppliers and minimizing the risk of selling out-of-stock items. A Next.js frontend ensures the site withstands peak traffic without slowdowns.
You maximize profits during key periods without losing customers due to technical failures or inventory errors.
Design and content: emotion, safety, and community
In the toy niche, content accounts for 50% of success. It must simultaneously create joy for children and confidence for parents.
How does content marketing work in the toy niche?
Content marketing as expertise
We help create a blog that serves as a real guide for parents: review articles, psychologist advice, and motor skills development instructions. This attracts highly targeted organic traffic.
We integrate a system of video reviews and UGC content (customer photos). Parents trust other parents. These proofs must be displayed on the site as clearly as possible.
We design a clean, friendly interface that conveys safety and quality. We emphasize easy access to certificates, warranties, and information about material safety.
Working with Kliox is an investment in building a technological platform that turns a complex toy selection into a simple process, ensures high customer loyalty (parents), and makes your business a market leader with the highest LTV.