Premium online store of clothing and accessories for growth sales
Services: UX/UI design, development of an online store (backend and frontend), integration with composition and CRM
Sales were made through messengers and marketplaces without a centralized system, which made scaling difficult.
Managers spent a lot of time checking the composition, confirming payments and forming shipments.
Wholesale buyers did not have personal accounts, discounts and access to order history.
The online presence did not correspond to the premium positioning of Bosfor Collection.
We created a logical structure of the catalog, filters by collections, sizes and types of goods.
We launched a system for managing goods, customers, orders and warehouse with automatic synchronization.
We implemented an adaptive interface with high loading speed and correct operation on mobile devices.
Balance accounting, shipment statuses, and automatic messages to clients have been added.
We brought the design, typography and presentation of goods to the level of a premium fashion brand.
Thanks to the full-fledged e-commerce functionality, clients started making purchases directly on the site.
Personal accounts, order history and a loyalty program stimulated the return of clients.
Automated work with staff and payments has relieved the burden on managers.
Adaptive design and fast loading have improved the user experience.
Optimized catalog, recommendations and high-quality visual presentation motivated to buy more.