Creation of an online flower store for online sales
Services: UX/UI design and development of a flower online store on WooCommerce with integrations, performance optimization, and SEO
The sale of flowers and bouquets was carried out mainly through social networks and messengers, which complicated order intake, payment control, and business scaling.
The assortment of bouquets and arrangements lacked a clear structure and filtering by type, price, occasions, or style, making it difficult for customers to quickly find the right option.
Orders, confirmations, payments, and handoff to delivery were processed manually, leading to errors, delays, and additional workload for the team.
The existing solution was not fully adapted for mobile devices, even though most customers placed orders via smartphones.
We designed a user-friendly and emotional interface with an emphasis on quick selection of bouquets and arrangements, browsing by occasion and price, and a simple checkout process without unnecessary steps.
The flower online store was built using Next.js and Laravel, providing convenient management of the bouquet catalog, products, promotions, and seasonal offers.
Online payments and delivery services were set up with automatic cost calculation, as well as the ability to choose the delivery date and method for flowers.
Automated order processing was implemented, including status management, bouquet availability updates, and customer notifications at every stage of the purchase.
The page structure, images, and code were optimized, ensuring fast load times and readiness for effective search engine promotion.
The new flower online store with a well-thought-out UX simplified bouquet selection and made the purchasing process fast and convenient.
Intuitive navigation, a focus on occasions, and personalized recommendations encouraged customers to return.
Process automation in WooCommerce reduced manual work and minimized errors.
Recommended bouquets, add-on items, and ready-made gift sets increased the total order value.