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Marketplace development: from platform idea to ecosystem management
We design complex, scalable ecosystems that automate interactions between thousands of suppliers and buyers
Marketplace development
Kliox advantage: tools for controlling and scaling the marketplace
Monetization: Flexible commission models (percentage, subscription) for different sellers.
Scalability: The architecture is ready for millions of users and thousands of merchants.
Reputation: Built-in rating and moderation systems for quality control.
Financial transparency: Automatic distribution of funds between the platform and sellers.
UX for both sides: We optimize the interface for both the buyer and the seller.
SEO architecture: A well-thought-out structure for fast indexing of thousands of seller pages.
Kliox advantage: tools for controlling and scaling the marketplace
// A technology stack for managing a complex network of sellers
WordPress development
We use WordPress as a foundation for quick launch and flexible management of simple marketplaces or catalogs that require a strong content component.
Shopify development
Shopify allows you to quickly deploy an MVP for selling to external markets using out-of-the-box tools for multicurrency and logistics.
Development on OpenCart
OpenCart is great for platforms with a large number of products. We optimize it to work stably with dynamic stock levels and prices from many sellers.
Custom development (Laravel)
On Laravel, we create unique business logic — complex commission models, multi-stage moderation, and personalized B2B cabinets.
Modern Front-end (Next.js)
We use Next.js to create a frontend that ensures instant loading of seller and category pages, which is critical for SEO and traffic retention.
Promotion and support
We build a comprehensive strategy for engagement (SEO/PPC) and retention (Email/CRM), which allows you to independently manage traffic to merchant platforms.
Our clients' results
Creating an e-commerce platform for the wine house Domaine Éternel | UX/UI design, e-commerce platform development, payment system integration, performance optimization, basic SEO framework
UX/UI design with a focus on heritage

We created a structure that combines e-commerce and storytelling: the history of the estate, the aging process, the philosophy of time – integrated into the user's path to purchase.

Backend development

We implemented a flexible wine catalog management system with the ability to filter by vintage, aging type, and region.

Front-end optimization

We ensured high loading speed even for pages with a lot of visual content.

Creating a meat dish delivery site Wild Heat | UX/UI design, development, order automation, and growth of key business metrics.
Designing UX logic

We've created a short and clear path from meat selection to order confirmation.

Website creation

We created a stable and fast platform with a focus on mobile users.

Performance optimization

Reduced page load times to reduce bounce rates.

Creating a website for the jewelry store Amelie Jewels | UX/UI design, online store development, responsive layout, performance optimization, basic SEO optimization
UX/UI design of an online store

We created a logical catalog structure with an emphasis on collections, materials, and filters.

Website development

We implemented a fast and stable eCommerce site with simple purchase logic.

Adaptability and speed

We optimized the site for smartphones, ensuring comfortable viewing of jewelry.

Control any service in your marketplace and make every sale profitable
Leave a request and we will develop an architecture for you that will solve these 2 main tasks

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The process of building a marketplace — from a project to a working ecosystem
01
Model and monetization strategy

We start by defining the business model: what commission will be better (percentage or fixed), how subscriptions for sellers will work, what access levels will be required. We fix all the rules of interaction at the start.

02
Two-way UX design

We design two separate but related interfaces: logic for the Buyer (convenient search and reviews) and for the Seller (a clear dashboard for managing products and orders).

03
Development of a vendor management module (Vendor Management)

We are creating a core for managing market participants. This includes a system for registration, verification, uploading certificates, and setting up personal "storefronts" for each seller.

04
Financial integration and payment distribution

We integrate payment gateways that allow for automatic distribution of funds between the platform (commission) and the merchant. This eliminates manual payments and ensures transparency.

05
Rating and Moderation Module

We are developing and testing a reputation management system. We are implementing mechanisms for evaluating sellers and buyers, as well as tools for quickly resolving disputes (arbitration).

06
Launch and onboarding of first sellers

After testing, we launch the platform and help you attract the first 5-10 key sellers. We train them to use the system and set up the first advertising campaigns.

// The cost of launching a profitable marketplace

Quick Start
Get started quickly and easily
Quick Start
The perfect solution for testing a niche and launching your first store with minimal investment.
  • Professional website appearance — fast launch on a responsive template.
  • Ready catalog — up to 10 products added for a quick sales start.
  • Key store functionality — your customers can easily choose and purchase.
from $1200
from 30 working days
Comprehensive Solution
Get started quickly and easily
Comprehensive Solution
For existing businesses looking to grow. Includes custom design and automation.
  • Your brand uniqueness — we create a custom design that inspires trust.
  • Large assortment — full catalog with 100+ products prepared.
  • Convenient search for customers — filters, categories, and variations configured.
from $3000
from 50 working days
Individual Solution
Customization for ambitious projects
Individual Solution
For market leaders and projects with unique challenges. Includes custom development and full integration.
  • Business-oriented architecture — unique site logic and structure developed from scratch.
  • Any unique functionality — B2B accounts, bonus systems, complex accounting implemented.
  • Full business automation — deep integration with 1C, ERP, and warehouses.
from $5000
from 80 working days
How much does a platform that itself administers the activities of thousands of sellers cost?
Leave a request and we will calculate the cost of implementing a transparent financial accounting system for your marketplace

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Building a Marketplace — Ecosystem Engineering for Market Dominance

Creating a marketplace is an architectural challenge far more complex than developing a standard online store. Success here depends on the network effect and the platform’s ability to manage complex, nonlinear relationships between sellers, buyers, and you as the arbitrator.

Your site must become more than just a place for transactions; it should be a self-sustaining economic zone. At Kliox, we design precisely such scalable ecosystems where every element, from moderation to the financial engine, works to increase your commission base.

The Trust and Quality Problem, or How to Avoid Marketplace Toxicity

A saturated market quickly becomes toxic due to unscrupulous sellers. This destroys trust in the platform and drives buyers away.

Reputation Management as a System

We don’t just implement star ratings. We build a multi-level feedback system. Buyers evaluate not only the product but also the Seller Service (packing speed, communication quality).

This secondary rating directly affects a seller’s visibility in marketplace searches. We integrate arbitration and dispute resolution mechanisms, allowing you to act as an independent arbitrator while maintaining high-quality standards.

Content Moderation at Industrial Scale

When thousands of new products appear on the platform daily, manual checks are impossible. We set up automated scripts that verify photo compliance with requirements, the presence of required certificates (uploaded by the seller), and check for duplicates.

This ensures a clean catalog and reduces the risk of complaints.

Platform Financial Engine: Transparency and Commission Automation

A successful marketplace requires flawless handling of money. Transparency of financial flows is key to building seller trust in your platform.

Monetization Models Adapted to Your Niche

We don’t limit ourselves to a standard percentage; we implement complex models: fixed transaction fees, subscriptions for premium sellers, cost-per-click (CPC), or sales commission. You choose the economic model.

Automatic Fund Distribution

A key element is integration with payment gateways that support Split Payment. This means when a buyer pays 1000 UAH, the system automatically splits the amount, sending, for example, 850 UAH to the seller and 150 UAH (your commission) to the marketplace account.

This completely eliminates the need for manual payouts and reporting.

Technology and Architecture: Ensuring Seamless System Operation

A marketplace always involves high load and the need for instant communication between different participants.

Platform and Scalability

For large projects, we don’t use out-of-the-box CMS. Instead, we choose frameworks like Laravel, allowing the creation of custom architecture. This enables horizontal scaling as your traffic and number of sellers increase tenfold.

Search and Filtering Speed

In large catalogs, speed is a competitive advantage. We integrate specialized search engines (Elasticsearch) so that searches across 10–15 criteria (category, brand, price, seller rating) happen instantly.

This is a direct factor in user retention.

Acquisition Strategy: How to Populate the Platform with Quality Sellers

Even the best platform won’t work without quality sellers. Your SEO strategy must target not only buyers but also suppliers.

B2B Acquisition Through Expertise

We help create a seller section where you showcase the benefits of working on your platform (lower commission, better analytics, higher audience loyalty). This content “sells” your marketplace to other businesses.

Working with SEO Structure

Every seller page must be indexed by Google. We provide unique SEO tags and clean URLs for thousands of pages, attracting targeted traffic searching for a specific seller or category.

Building a marketplace is about creating your own economic system. Kliox provides engineering precision, transparent financial logic, and moderation tools, enabling you to become not just a platform but a modern, reliable, and profitable marketplace ecosystem.

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