We have formed a catalog structure with thoughtful filters, separate collections, and quick transition to purchase.
The Zentaro philosophy was conveyed through deep dark shades, contrasting typography, and an emphasis on fabric details.
We implemented management of products, sizes, balances, and orders with a flexible admin panel.
We created a logical catalog structure with multi-level filters by equipment type, power, brand, and purpose.
Visually, technical reliability and a professional approach were emphasized through a restrained color scheme and clear typography.
We implemented flexible management of products, characteristics, filters, and integration with CRM to automate applications.
We built a structure that logically leads from benefits to registration. We emphasized privacy, water safety, and the coach's individual approach.
Clients gained access to class history, subscription management, and online payments.
We automated the schedule, pool loading control, and communication with parents.
We start with the most important thing: we analyze the concrete grade, insulation density, and a unified product information management (PIM) system. This is the foundation for the correct operation of calculators and parametric search.
We create a scheme of personal accounts for contractors and multi-level discount logic. We design an interface for quick ordering of large volumes of materials.
We implement unique tools: calculators for calculating tiles or mixtures. We configure the system so that it automatically associates the SKU with its volume, weight, and number of pallets.
We set up reliable two-way data exchange. The order automatically enters your 1C, and the system independently reserves the tonnage and calculates the load on the transport.
We conduct stress tests and check that the system not only withstands the load, but also correctly calculates the number of pallets and the final delivery cost for each region.
We launch the project. We set up an SEO strategy focused on local and highly specialized queries (e.g., "buy concrete grade B30 Kyiv"), attracting target contractors and buyers.
Imagine that your online store is already growing. Orders are coming in steadily and in large volumes, and you can no longer manage inventory storage, pack each parcel, and run to the post office yourself. Managers spend hours on logistics instead of sales. If you constantly think, “Where can I get more warehouse space?”, it’s […]
B2B e-commerce is the stage of a company’s maturity when direct business-to-business sales exceed retail in volume. If you still manage wholesale clients through email, Excel spreadsheets, and phone calls, you are not controlling your business potential. Instead, you depend on the human factor. Creating a B2B portal is not an expense for a new […]
If you don’t measure, you don’t manage. An online store owner who makes decisions based on intuition is like a driver with their eyes blindfolded. Today, Google Analytics 4 (GA4) is not just a trendy tool — it is a critically important instrument for the survival and growth of your business. We will show how […]
Development of an Online Store for Construction Materials: How to Sell Tonnage and Precision Online
Selling construction materials in e-commerce is a unique combination of retail (B2C) and wholesale (B2B) trade, where the cost of error is very high. The customer is afraid of buying too little (and stopping the renovation) or too much (and overpaying for excess materials and expensive delivery).
A classic e-commerce platform designed for clothing or electronics cannot handle this. At Kliox, we design stores as intelligent systems that solve the pain points of both private buyers and contractors, turning complex logistics and calculations into a transparent, automated process.
Complex sales math: integrating calculations and UX
Success in this niche is determined not just by product availability, but by the ability to help the buyer purchase exactly as much as needed and deliver it efficiently.
How do we achieve this at Kliox?
Calculator — your indispensable digital site manager
We implement custom calculators integrated directly into the product page.
Example: The customer enters the wall area (m²) or room volume (m³). The system automatically calculates how many bags of cement mix or packs of laminate are required, taking into account waste and the recommended application layer.
This significantly reduces returns, saves the customer’s time, and increases trust in your expertise.
Working with weight and volume — logistical precision
Construction materials are sold in different units: m², pcs, bags, tons. But they are delivered by tonnage and pallets.
Our solution: We configure the system so that it automatically converts 50 m² of tiles into 1.5 tons and 4 pallets. This makes it possible to correctly calculate logistics costs directly in the cart, preventing unexpected delivery prices that cause abandoned carts.
Technological foundation: managing thousands of SKUs and suppliers
An effective construction materials store must withstand high loads and flawlessly manage a catalog that is updated daily with price lists from dozens of suppliers.
How do we achieve this?
Centralized PIM core
We create a unified product information management system (PIM). It allows all technical specifications, certificates, instructions, and descriptions from different sources to be consolidated in one place. This ensures data consistency and accuracy on the website, which is critical for B2B clients and improves SEO performance.
Integration and order automation
We set up deep synchronization with your accounting system (1C, ERP).
Result: An order placed online is automatically sent to the warehouse and reserves the materials. The system independently calculates the exact tonnage and transfers the data to the logistics operator.
This minimizes operational errors associated with manual data entry and allows your managers to focus on sales rather than accounting.
Benefits for retail and wholesale trade (B2C + B2B)
Your online store must serve both a family doing renovations and a large construction crew with equal efficiency.
B2C (Retail)
We design UX focused on simplicity and trust. These are visually appealing product cards with large photos (so the customer can examine the tile texture), a simple checkout, and accessible calculation tools.
B2B (Wholesale)
We develop specialized sections for contractors. These may include personal accounts with individual wholesale pricing, the ability to quickly order by SKU, and access to technical documentation. This ensures professional service and stimulates wholesale sales.
Working with Kliox is an investment in technological leadership. We create a custom, automated e-commerce ecosystem that enables you to efficiently manage complex logistics processes and turns your construction materials store into a reliable online expert for the entire country.