We have formed a catalog structure with thoughtful filters, separate collections, and quick transition to purchase.
The Zentaro philosophy was conveyed through deep dark shades, contrasting typography, and an emphasis on fabric details.
We implemented management of products, sizes, balances, and orders with a flexible admin panel.
We created a logical catalog structure with multi-level filters by equipment type, power, brand, and purpose.
Visually, technical reliability and a professional approach were emphasized through a restrained color scheme and clear typography.
We implemented flexible management of products, characteristics, filters, and integration with CRM to automate applications.
We built a structure that logically leads from benefits to registration. We emphasized privacy, water safety, and the coach's individual approach.
Clients gained access to class history, subscription management, and online payments.
We automated the schedule, pool loading control, and communication with parents.
We start by analyzing your price lists, inventory, and external technical databases (TecDoc, if you use it). We design a single data model for all 100,000+ SKUs.
We create an engineering plan for the filtration system. We determine all the necessary technical parameters (R, P, J, PCD, ET) and design their interaction logic for instant search.
We are developing functionality that replaces the manager: interactive "Selection by car" and a cross-number system that issues the original and all compatible analogues.
We set up a reliable connection with your accounting system. The system automatically updates orders, reserves goods, and transfers data to logistics providers to optimize routes.
We conduct thorough testing. We check the operation of VIN matching, the correctness of pricing for B2B partners, and the stability of the system under peak traffic during the season.
We launch the platform. We set up dynamic remarketing and Google Shopping to immediately attract customers who are looking for specific items.
Imagine that your online store is already growing. Orders are coming in steadily and in large volumes, and you can no longer manage inventory storage, pack each parcel, and run to the post office yourself. Managers spend hours on logistics instead of sales. If you constantly think, “Where can I get more warehouse space?”, it’s […]
B2B e-commerce is the stage of a company’s maturity when direct business-to-business sales exceed retail in volume. If you still manage wholesale clients through email, Excel spreadsheets, and phone calls, you are not controlling your business potential. Instead, you depend on the human factor. Creating a B2B portal is not an expense for a new […]
If you don’t measure, you don’t manage. An online store owner who makes decisions based on intuition is like a driver with their eyes blindfolded. Today, Google Analytics 4 (GA4) is not just a trendy tool — it is a critically important instrument for the survival and growth of your business. We will show how […]
Development of an online tire and wheel store: an engineering approach to your e-commerce business
The tire and wheel niche online is a territory where mistakes are too costly. You cannot sell by guesswork here. The buyer—whether it is a service station or a private mechanic—is looking not for a product, but for 100% compatibility, part number accuracy, and a guaranteed delivery timeframe.
The classic approach to building an online store does not work here. At Kliox, we understand that your website must function as part of production logistics, not just as a storefront.
That is why we focus on creating high-precision information platforms that eliminate risks and automate complex B2B processes.
Precision is our currency: engineering in data handling
The main challenge of this niche is the massive volume of data that must be transformed into a simple interface for the customer. When a manager spends hours cross-checking cross-numbers, this is a direct loss of profit.
Think about it: Every hour of your manager’s manual work is an hour not spent attracting a new wholesale client.
We build a system that works on your expertise. The key to success is deep integration with catalogs and automated validations.
For example, in development we use Laravel to create custom solutions that do not just display data, but themselves validate compatibility between the original part number and its analogs.
This guarantees that the customer, even by entering only the make and model, receives only the items that actually fit.
Maximizing speed and UX: how to win the search for the hot customer
A customer looking for tires and wheels wants to find them in 10 seconds. They will not wait for a heavy page to load. We prioritize speed above all else.
To achieve this speed, we use a Headless architecture based on Next.js. This allows us to separate the ultra-fast frontend—the part the user sees—from the powerful backend where your catalogs live.
The result is instant interface response, which critically affects behavioral factors and SEO. In addition, we integrate search engines such as Elasticsearch, enabling complex filtering (by R, P, J, DOT) with virtually no delay, turning searches across thousands of SKUs into a simple and intuitive process.
B2B portal: your loyalty factory for professionals
Selling to service stations and wholesalers must be systematic, not manual. Our B2B solutions are not just price lists; they are tools for managing partner relationships.
We develop closed portals where multi-level pricing is applied automatically, and the ordering process itself is integrated directly into your ERP system.
This ensures transparency for partners, minimizes errors by your sales department, and creates conditions for long-term cooperation.
SEO for B2B: capturing targeted demand for technical products
Promoting a parts store requires a different approach to SEO for an online store. We focus on attracting customers who know exactly what they need.
How exactly do we do this?
We optimize pages for high-precision queries that include part numbers and technical parameters. For example, “buy tires for Renault Megane.”
We help create guides and reviews that answer engineering questions such as: “How to distinguish an original filter from a high-quality analog?”. This positions your brand as an indispensable source of expertise.
What is the result?
Creating a high-quality online tire and wheel store is an engineering task that requires deep data integration, precise UX, and reliable architecture. Kliox delivers this systemic approach, turning your catalog into a profitable and sustainable business asset.
Are you ready to turn your assortment into a high-precision and profitable online sales channel for tires and wheels?
Order a free audit of your current infrastructure. We will analyze weaknesses in your selection and sales process and provide concrete recommendations.