We have formed a catalog structure with thoughtful filters, separate collections, and quick transition to purchase.
The Zentaro philosophy was conveyed through deep dark shades, contrasting typography, and an emphasis on fabric details.
We implemented management of products, sizes, balances, and orders with a flexible admin panel.
We created a logical catalog structure with multi-level filters by equipment type, power, brand, and purpose.
Visually, technical reliability and a professional approach were emphasized through a restrained color scheme and clear typography.
We implemented flexible management of products, characteristics, filters, and integration with CRM to automate applications.
We built a structure that logically leads from benefits to registration. We emphasized privacy, water safety, and the coach's individual approach.
Clients gained access to class history, subscription management, and online payments.
We automated the schedule, pool loading control, and communication with parents.
We start by analyzing your furniture (modular, ready-made, custom-made). We design the logic of an individual order, determine all possible attributes (materials, fittings, dimensions) for the future configurator.
We create a structure that builds trust. We design product pages with an emphasis on details, and also implement functionality for working with furniture visualization in the interior (photo galleries, 3D models).
We are developing a unique tool that allows the client to assemble furniture (for example, kitchen sections), and the system automatically generates the final price, production specifications, and a list of necessary components.
We set up a closed section for professionals. Here they can upload 3D models of your furniture in .dwg or .max formats, receive wholesale prices and consultations from a manager.
We connect the site to your accounting system. Furniture orders are automatically sent to the production department, which minimizes errors and speeds up production times.
We launch the project and help with the content strategy: we create a content plan for the blog (design tips, material reviews) and set up advertising campaigns aimed at buyers of expensive furniture.
Imagine that your online store is already growing. Orders are coming in steadily and in large volumes, and you can no longer manage inventory storage, pack each parcel, and run to the post office yourself. Managers spend hours on logistics instead of sales. If you constantly think, “Where can I get more warehouse space?”, it’s […]
B2B e-commerce is the stage of a company’s maturity when direct business-to-business sales exceed retail in volume. If you still manage wholesale clients through email, Excel spreadsheets, and phone calls, you are not controlling your business potential. Instead, you depend on the human factor. Creating a B2B portal is not an expense for a new […]
If you don’t measure, you don’t manage. An online store owner who makes decisions based on intuition is like a driver with their eyes blindfolded. Today, Google Analytics 4 (GA4) is not just a trendy tool — it is a critically important instrument for the survival and growth of your business. We will show how […]
Custom Furniture: Online Store Development as the Design of a Manufacturing Ecosystem
Selling furniture online is not a competition on price, but on trust in quality and the ability to satisfy an individual customer request. For a manufacturer, classic e-commerce does not work: the lack of physical contact creates a barrier, and the complexity of order customization often paralyzes the sales department.
At Kliox, we approach the development of furniture stores as the design of a complex engineering system, where the website is not just a storefront, but a tool that automatically generates a technical specification for your production facility.
Configurator 3.0: from the client’s vision to a production-ready specification
The key advantage that separates a market leader from competitors is the ability to order furniture quickly and accurately.
Challenge: The client cannot “assemble” a sliding wardrobe online, and the manager spends hours clarifying parameters, which leads to errors and delays.
We develop custom 3D configurators based on Laravel.
The client visually selects materials, fittings, dimensions, and sections. The system tracks assembly correctness in real time, calculates the final price, and takes production complexity into account.
Such an order, placed by the client on the website, automatically generates an accurate Technical Specification in a format understandable for your production department.
This reduces the error rate by 95% and dramatically accelerates furniture manufacturing timelines.
Technologies that remove the “I can’t touch it” barrier
In the furniture niche, customers make decisions based on texture, color, and fittings. Our goal is to use digital tools to bring the online experience as close as possible to a physical showroom visit.
Here are two strategic steps toward this goal:
Visual monetization
We use Next.js on the frontend to ensure instant loading of high-resolution galleries, and we also integrate 3D models and panoramic photos.
Our designers create unique texture and color display systems that accurately convey the real appearance of materials.
Augmented reality (AR)
For mobile users, we can implement AR visualization functionality.
By pointing the smartphone camera at their room, the client sees how the selected sofa or table will look in their interior at real scale.
This is a powerful tool for increasing conversion rates and eliminating final doubts before purchasing an expensive product.
B2B portal: engaging a professional audience
Your key partners are interior designers, architects, and developers. They need a professional, convenient tool.
We build closed B2B portals where designers get access to a library of your furniture’s 3D models in .dwg or .max formats. They see their individual wholesale prices, can create projects, and communicate with a personal manager via a dedicated chat.
This turns your website into their favorite working tool.
D2C economics: from high margins to predictable profit
Investment in the development of a furniture online store pays off due to two factors: growth of average order value (AOV) and automation of B2B processes.
AOV — thanks to configurators that offer additional options and high-quality photos of related products (decor, lighting), we encourage customers to increase their order value.
ROI — automation of specification generation and dealer workflows frees up your staff. Development costs are quickly offset by savings on errors, reduced manager workload, and a significant increase in margins.
Choosing to work with Kliox is a strategic decision in favor of technological leadership. We create a tailored, custom e-commerce ecosystem that allows you to monetize a high average order value.
It also ensures flawless order processing quality and turns your furniture business into a recognizable national brand.