We have formed a catalog structure with thoughtful filters, separate collections, and quick transition to purchase.
The Zentaro philosophy was conveyed through deep dark shades, contrasting typography, and an emphasis on fabric details.
We implemented management of products, sizes, balances, and orders with a flexible admin panel.
We created a logical catalog structure with multi-level filters by equipment type, power, brand, and purpose.
Visually, technical reliability and a professional approach were emphasized through a restrained color scheme and clear typography.
We implemented flexible management of products, characteristics, filters, and integration with CRM to automate applications.
We built a structure that logically leads from benefits to registration. We emphasized privacy, water safety, and the coach's individual approach.
Clients gained access to class history, subscription management, and online payments.
We automated the schedule, pool loading control, and communication with parents.
We start by analyzing your internal processes: pricing, discount logic, data sources (ERP, price lists). We design a single product information management (PIM) system to structure thousands of SKUs.
We create a "blueprint" of connections. We design a scheme of deep integration with your ERP system and the logic of the B2B portal (personal accounts, multi-level pricing).
We design interfaces where the priority is the speed of searching by article number, the convenience of downloading technical documentation, and functionality for bulk orders.
We write clean code and set up reliable two-way data exchange between the site and your internal systems. The order automatically enters the production or warehouse department.
We conduct stress tests and functional testing to ensure that the system can withstand high loads and, most importantly, correctly handle complex pricing and discount logic.
We launch the project and train your team. We provide full documentation and support for a smooth transition to a new, automated sales system.
Imagine that your online store is already growing. Orders are coming in steadily and in large volumes, and you can no longer manage inventory storage, pack each parcel, and run to the post office yourself. Managers spend hours on logistics instead of sales. If you constantly think, “Where can I get more warehouse space?”, it’s […]
B2B e-commerce is the stage of a company’s maturity when direct business-to-business sales exceed retail in volume. If you still manage wholesale clients through email, Excel spreadsheets, and phone calls, you are not controlling your business potential. Instead, you depend on the human factor. Creating a B2B portal is not an expense for a new […]
If you don’t measure, you don’t manage. An online store owner who makes decisions based on intuition is like a driver with their eyes blindfolded. Today, Google Analytics 4 (GA4) is not just a trendy tool — it is a critically important instrument for the survival and growth of your business. We will show how […]
Development of an industrial e-commerce store: automation of B2B processes and sales of complex solutions
Industrial e-commerce is the highest level of development craftsmanship. What is sold here is not emotion, but engineering precision, quality certificates, and transparency of supply terms.
Your customer is not the end consumer, but a head of procurement, an engineer, or a service station manager who is looking for a specific specification, not just an attractive price.
At Kliox, we approach this segment as system engineering, where the key priorities are data exchange speed and flawless integration.
Challenges of B2B sales: from price list chaos to a centralized system
The traditional model of selling industrial products through managers and Excel price lists is inefficient and limits scalability.
Challenge one — dynamic pricing
Prices depend on order volume, customer status, exchange rates, and supplier terms. Manual discount management leads to errors and conflicts.
We implement multi-level pricing based on Laravel. Each wholesale partner, after logging into their personal account, sees their individual price. The system automatically applies volume discounts and controls margins.
This ensures transparency for the client and accuracy for your sales department.
Challenge two — management of complex content and technical documentation
Clients require technical data sheets, drawings, and ISO certificates. Managers spend hours searching for and sending the required documents.
We create a centralized content repository. On the website, each product has a dedicated section for technical documentation. The client can independently and easily download PDF files, diagrams, and specifications.
As a result, we reduce the load on the call center and increase trust in your product.
Engineering advantage: technologies for supply automation
Our B2B portal is not just a website, but an integration hub that connects the client directly with your internal systems.
What do we do?
Deep integration with ERP/1C
We create a reliable two-way communication channel. An order placed by a client automatically generates an invoice and reserves the product in the warehouse.
Thanks to this, order processing time is reduced from hours to minutes. This is critical for manufacturing businesses where every day of downtime costs tens of thousands of hryvnias.
Precise search by engineering parameters
The client is not searching for “a machine,” but for “a CNC lathe with 10 kW power and a machining length of 1000 mm.”
We implement advanced parametric filtering and search engines Elasticsearch/Algolia. As a result, the client can quickly filter the catalog by dozens of technical characteristics.
As a business owner, you provide the online store customer with the fastest and most accurate product selection experience, which increases the likelihood of purchasing from you.
SEO for B2B: how to attract heads of procurement
B2B marketing differs from B2C. Here we focus on high-volume but narrowly specialized search queries.
We create expert content. These are not reviews, but technical guides, equipment comparisons, analyses of ISO standards, and implementation case studies. Such content attracts not just traffic, but qualified, genuinely interested specialists.
We optimize the site structure for queries that include precise technical parameters and ensure fast indexing of pages with thousands of products, so your offers consistently rank at the top of search results.
Choosing to work with Kliox is a strategic step toward building a centralized, automated e-commerce platform that will transform your industrial business into a reliable and technologically advanced national-scale leader.