How we updated the selling site for“Roofmarket”
Services: WordPress turnkey development, SEO optimization, UI/UX design
The site did not meet modern visual standards, which caused users to quickly leave the page.
Low loading speed metrics affected SEO and reduced user trust.
The awkward structure and lack of clear calls to action led to the loss of potential customers.
Due to technical shortcomings, the site received low scores on Google PageSpeed, which affected search visibility.
We updated the design with a focus on a clean visual language, modern style, and increasing customer trust.
We reduced page loading times by more than three times thanks to technical optimization and caching.
A simplified structure, logical navigation, and visible CTAs increased conversions.
An audit, image and code optimization were conducted, which improved Google PageSpeed scores to 90+.
Thanks to the updated structure and clear interface.
The new site centralized the catalog and simplified the user's path to purchase.
The process is automated through the integration of forms and CRM.
Thanks to responsive design and fast page loading.