How we developed an online store selling “sofas”
Services: UX/UI design, online store development, integration with CRM and 1C, automation of product accounting, performance optimization
The old platform did not support mobile devices, which limited the number of customers.
Managers manually entered order data, which created confusion and processing delays.
Due to the lack of optimization, the site was losing some traffic - users were leaving the page before the catalog loaded.
Buyers had difficulty finding the right sofa model by color, size, or configuration.
We have created an interface that allows you to choose a sofa based on several parameters - color, fabric, style, size.
Synchronization of balances, order statuses, and the customer base with CRM and 1C has been configured.
Thanks to server-side rendering, the site runs smoothly even with large photo catalogs.
The user can place an order in 2 clicks, immediately selecting delivery and payment.
Structured data has been implemented, and Google Analytics 4 and Google Shopping have been connected to track advertising effectiveness.
Thanks to a fast interface and convenient filter, users complete purchases more often.
Process automation shortened the customer's journey from selection to payment.
The recommendation system and personalized UX motivated customers to come back.
Thanks to “smart” recommendations, users are more likely to add accessories or additional products to their order.