How we created a design that reinforces the “BANZAI” brand
Services: Corporate identity development, UX/UI design, branding, packaging identity, website design
BANZAI lacked a coherent visual style, which made the company stand out among its competitors in the sushi delivery industry.
Packaging, social media, and promotional materials had different styles, which reduced customer trust.
The lack of a clear menu structure and visual identification made it difficult to choose dishes and order.
The visual content did not convey the character of the brand — the energy, speed, and quality of Japanese cuisine.
We created an identity that reflects the energy of the brand: contrasting colors, dynamic typography, and mouth-watering visuals.
We prepared stylish sushi packaging, stickers, branded boxes, and branded elements for couriers.
We have developed a structure that guides the client from choosing roles to placing an order in just a few clicks.
We gathered all the style elements into a single document for further brand scaling.
Thanks to the updated UX/UI and clear menu structure, it has become easier for customers to place orders.
A unified visual style increased brand recognition and audience engagement with the content.
The optimized site structure allowed customers to complete their purchase in 2–3 clicks.
Responsive design and fast page loading improved the user experience.
Thanks to the appetizing visual presentation of dishes and the thoughtful composition of the menu.