Zentaro Online Store, combining Japanese restraint and modern urban style
Services: UX/UI design, online store development, payment system integration, performance optimization, basic SEO optimization
The brand had a presentation page without the ability to fully order online. Users switched to direct or messengers, which made scaling difficult.
Collections with layered looks were not logically structured. It was difficult for users to quickly find the right product or size.
The samurai aesthetic was present, but it didn’t emphasize the value of the product. The photography, typography, and accents didn’t create a cohesive experience.
Most of the traffic came from smartphones, but pages loaded slowly and the checkout process involved unnecessary steps.
We have formed a catalog structure with thoughtful filters, separate collections, and quick transition to purchase.
The Zentaro philosophy was conveyed through deep dark shades, contrasting typography, and an emphasis on fabric details.
We implemented management of products, sizes, balances, and orders with a flexible admin panel.
We ensured fast page loading, SEO-optimized structure, and correct operation on all devices.
We have connected payment services and automatic calculation of delivery costs to simplify ordering.
After launching a full-fledged store, users began making purchases without going to third-party channels, which directly affected sales dynamics.
A clear category structure and convenient filters shortened the path to purchase and increased the share of users who completed the order.
Optimizing performance and the mobile interface reduced the number of users who left the site after viewing one page.
Recommended products and thoughtful presentation of collections encouraged adding additional items to the cart.