Modern online store for the jewelry brand Amelie Jewels
Services: UX/UI design, online store development, responsive layout, performance optimization, basic SEO optimization
Sales were made mainly through social media, which made scaling and analytics difficult.
The jewelry assortment was difficult to structure, and buyers could not find the items they needed quickly.
The lack of professional design and clear product presentation reduced purchasing confidence.
Mobile users often left pages before even viewing the catalog.
We created a logical catalog structure with an emphasis on collections, materials, and filters.
We implemented a fast and stable eCommerce site with simple purchase logic.
We optimized the site for smartphones, ensuring comfortable viewing of jewelry.
We prepared the page structure for further organic growth.
The new site has simplified the path from viewing jewelry to placing an order.
Thoughtful presentation of products and recommendations stimulate larger orders.
Optimized speed and a clear interface reduced traffic loss.
A clear catalog structure increased the efficiency of product reviews.