A modern website for a meat brand that speaks of flavor, fire, and the convenience of online ordering.
Services: UX/UI design, website development, performance optimization, order automation
The online presence did not match the level of the product and did not motivate people to place orders directly.
The process of choosing dishes and confirming an order had unnecessary steps and was off-putting to some of the audience.
The website did not reflect the culture of fire, smoke and meat quality, which is the brand's core value.
The majority of traffic came from smartphones, but the user experience was inconvenient.
We've created a short and clear path from meat selection to order confirmation.
We created a stable and fast platform with a focus on mobile users.
Reduced page load times to reduce bounce rates.
We adapted the style to the brand's image: fire, meat, smoke, rich textures.
Users have begun placing orders more frequently directly through the site thanks to its simple structure.
A convenient experience and a strong brand have created a habit of returning.
The shortened user path reduced the number of steps to purchase.
The competent presentation of dishes and the logic of the menu encouraged additional items in orders.
Responsive design and fast loading times improve the mobile experience.