B2B e-commerce is the stage of a company’s maturity when direct business-to-business sales exceed retail in volume. If you still manage wholesale clients through email, Excel spreadsheets, and phone calls, you are not controlling your business potential. Instead, you depend on the human factor.
Creating a B2B portal is not an expense for a new website — it is an investment in a discount system, transparency, and automation that allows you to effectively scale sales.
Diagnostics: 
Before investing in development, the owner must understand which processes are slowing growth.
- Different prices for different partners — you have unique terms for Dealer A, regular wholesaler B, and new partner C.
Managing this manually in spreadsheets leads to errors. A B2B portal solves this through personalized pricing settings and automatic application of the discount system.
- Managers as operators. Your best salespeople spend time confirming availability, issuing invoices, and clarifying delivery terms. This is not strategic work. A wholesale account shifts this routine to the system.
- Lack of inventory transparency. Partners cannot see whether the required volume is in stock. They must wait for a response, which encourages them to look for more technologically advanced suppliers.
- Complex document workflow. Partners need your invoices, acts, and waybills. Each document is a separate request and a separate time cost for your administrator.
- Need for standardization. You want all partners to work according to a single, transparent ordering algorithm.
Key functional blocks that ensure ROI from B2B e-commerce
A successful wholesale account should not be just a showcase, but a full-fledged tool for your partner to conduct business.
Personalized pricing matrix
This is more than just discounts. It is integration with your ERP system (for example, 1C), which allows displaying prices to the client only after login. For Wholesaler A — price X, for Dealer B — price Y, for a VIP partner — another one. This guarantees confidentiality and transparency.
Bulk ordering and quick reordering
For a B2B client, time is money. We implement functionality that allows uploading an order from an Excel spreadsheet directly into the cart, or repeat a previous order in one click. This significantly accelerates weekly procurement.
Inventory management and reservation
B2B portal should display not only stock at the main warehouse, but also expected deliveries. Ideally, the system allows reserving a batch of goods for a certain period.
Digital document workflow
Integration with electronic document management systems or implementation of a built-in cabinet where the partner can download invoices, reconciliation acts, and waybills. This replaces manual work of accounting and managers.
How Kliox designs your B2B portal: an individual integration approach
Creating a B2B portal is always a custom project, since your business logic is unique. We do not use ready-made templates, but design a solution around your processes.
We start with a detailed audit. Our architects determine how exactly your CRM and ERP operate. If integration with 1C is required to update inventory, we develop an API bridge that ensures stable and secure data exchange.
For complex logical structures, we use the framework Laravel, which allows creating a flexible yet reliable “engine” to manage all the rules of your wholesale business. This guarantees the system will not break at the first increase in load.
ROI from automation: when investment becomes savings
Implementing a B2B e-commerce system is a direct path to reducing operating costs.
Staff savings — automation of wholesale order intake and invoice generation allows you to reduce the need for additional managers to process deals.
Sales growth — partners who can conveniently work 24/7 will order more and more often. This increases turnover without increasing acquisition costs.
Transparency — a clear order history and automatic reporting in the portal simplify auditing and planning.
Summary of B2B portals
B2B portal is not an additional feature, but critically important infrastructure for scaling business sales. Investment in such a system ensures transparency, reduces routine, and allows your company to become the most convenient partner on the market — especially for large wholesale clients.
Tired of Excel spreadsheets and phone calls? Order a free consultation, and our experts will analyze your current B2B sales process and show how much time and money you can save by implementing a wholesale account as early as this month.
