Online Store Development in Chernihiv: a Systematic Approach to Nationwide Sales

For manufacturing businesses in Chernihiv, the key question is not “how to produce a high-quality product?”, but “how to sell it across all of Ukraine with maximum margin?”. Dependence on wholesalers and retailers limits profit and deprives you of control.

The solution is to create your own online store—not just a business card website, but a full-fledged e-commerce system integrated into your business processes.

At Kliox, we specialize precisely in this engineering approach: we don’t build websites, we build profitable online channels.

Transition from the Private Label Model to D2C: the Math of Direct Benefit

Let’s look at specific numbers. When working with a distributor, you sell a product unit with a cost price of 100 UAH for 150 UAH. The distributor sells it to a store for 250 UAH, and the end consumer buys it for 400 UAH. Your profit is 50 UAH.

By launching your own D2C (Direct-to-Consumer) online store, you sell the same product directly for 400 UAH. Even taking into account marketing and logistics costs (for example, 100 UAH per order), your net profit is 200 UAH. This is 4 times more from each unit sold. Our task is to build the technological foundation that will allow you to implement this model.

Technical Arsenal for Your Growth: What We Actually Do

To achieve this result, you need more than just “design”—you need a set of technical solutions adapted to the manufacturer’s tasks.

Architecture for Large Catalogs (OpenCart / Laravel)

If you have a garment manufacturing business with hundreds of models in different sizes and colors, you need a system that can handle thousands of product items (SKUs).

We design and develop a store based on OpenCart, optimizing the database and configuring “smart” filters (by fabric, season, size).

Your website works fast, and customers easily find the products they need, which directly increases conversion and average order value.

B2B Sales Automation

Working with wholesale clients and dealers is an important part of the business. We automate it to take the load off your managers.

We create a custom B2B portal based on Laravel with personal accounts, individual pricing columns, order history, and the ability to upload price lists.

Your partners can place orders independently 24/7. The number of errors related to the human factor is reduced to zero. Your managers focus on finding new dealers instead of routine order processing.

Integration with Marketing Channels

Your website should be the center of your marketing ecosystem.

We set up seamless integration with Instagram/Facebook Shopping, install and configure Facebook Pixel and Google Analytics 4 events to track the entire sales funnel.

You can tag products directly in posts, run effective dynamic retargeting to a “warm” audience, and see clear analytics for each advertising channel, understanding your ROI.

What You Get in the End: a Managed and Scalable Business Asset

Cooperation with Kliox is an investment in building a system that gives you three key advantages.

1. Control. You gain full control over your brand, pricing, assortment, and communication with customers. You stop depending on the will and terms of intermediaries.
2. Data. You get direct access to the most valuable resource—data about your customers. This information allows you to make the right decisions and develop a product that the market truly needs.
3. Scalability. You receive a technological asset ready for growth. The system we build is capable of withstanding traffic and order volume growth by dozens of times without requiring a fundamental rebuild.

Choosing to work with Kliox is not just ordering a website. It is a strategic step toward building a more profitable, stable, and modern business with a center in Chernihiv and a sales market across all of Ukraine.