Answers to frequently asked questions about online stores

The cost depends on the functionality, design, and CMS. A basic store can be launched from $1,500, and complex solutions from $5,000.

Usually from 3 to 8 weeks, depending on the complexity, number of pages, and content readiness.

Popular CMS: OpenCart, Shopify, WooCommerce, Magento. The choice depends on your budget and business scale.

Yes, migration is possible without losing content and SEO if it is performed by a professional team.

Yes, all modern websites should be optimized for mobile devices — it's standard.

Yes, most CMSs provide a convenient admin panel for editing products, prices, descriptions, etc.

You can use a ready-made template or create a unique design for your brand.

Yes, we integrate stores with CRM (Bitrix24, HubSpot, etc.) and accounting systems.

Landing is suitable for 1–2 products, and the store is suitable for a full catalog with filters, a cart, and payment.

Yes, we provide technical support and update packages.

LiqPay, Fondy, WayForPay, Stripe, PayPal, Monobank API, etc.

Yes, through international gateways (PayPal, Stripe, Wise) or multicurrency platforms.

Through integration with a payment provider that has a license and API access.

Yes, if an SSL certificate and certified providers are used.

Yes, this is often configured through the delivery service module (Nova Poshta, Meest).

Nova Poshta, Ukrposhta, Meest, Justin, Glovo, as well as international services (DHL, FedEx).

Through API integration with the selected delivery service.

Yes, the system can automatically send the track number to the client via email.

This is configured in the CMS as a promotional rule - for example, free shipping from 1000 UAH.

Yes, there is an option to select a pickup location when placing an order.

It's a must - without optimization, customers won't find you in search.

The first results appear after 2–3 months of active work.

Checking structure, speed, meta tags, duplicate pages, indexing.

Yes, most CMS (WordPress, OpenCart) have SEO modules.

Through analysis of demand, competitors, and the semantic core.

Yes, blogs and articles build trust and improve search visibility.

Yes, we set up Google Shopping, search campaigns, and Facebook/Instagram advertising.

Optimize images, caching, minify codes, and connect a CDN.

Through Google Analytics, GA4, Meta Pixel or CRM analytics.

Yes, it is possible to add dashboards with sales and traffic indicators.

Test CTAs, simplify the checkout process, and add trust (reviews, certificates).

This is testing two versions of a page to find the one that converts better.

Use SSL, strong passwords, regular updates, and backups.

Yes, without it, customers will not be able to enter payment details securely.

Automatically through hosting or special plugins (BackupBuddy, UpdraftPlus).

With the latest backup — that's why it's important to have one.

Yes, but in accordance with the privacy policy and GDPR.

Translate the site, add multicurrency, and enable international shipping.

Test new categories through demand analytics and dropshipping.

This is a non-warehouse sale - the supplier ships the goods directly to the customer.

Use cross-selling, upselling, and discounts on second purchases.

Yes, it increases repeat sales by 20–30%.

Google Ads, Meta Ads, email marketing, SEO and remarketing.

Through subscription forms, bonuses or a loyalty program.

This is advertising for users who have already been to the site but have not purchased.

Yes, they increase engagement and help automate sales.

Publish real reviews, respond to them, and encourage new ones.

It is recommended once every 1–2 months to avoid vulnerabilities.

Yes, the site can be expanded gradually — modularly.

Check hosting, cache, plugins — or contact Kliox technical support.

Design forms the first impression and influences trust - it is often the deciding factor in a purchase.

Use clear navigation, large buttons, and quick checkout.

UX is user experience, UI is visual interface. Together they create comfort when interacting with a site.

Use your brand's signature palette, contrasting CTA buttons, and a calm background.

Moderate — light animations improve perception, but too much slows down the site.

Group products by categories, use clear names and filters.

Not necessarily, but modern users appreciate this option — especially in mobile versions.

Add a high-quality photo, description, price, "Buy" button, reviews, and specifications.

Yes, the design can be updated gradually without completely redesigning the site.

Conduct UX testing or behavioral analysis in Google Analytics / Hotjar.

How to create a marketing strategy for eCommerce?

Conversion, average check, ROI, CAC, LTV, CTR and number of repeat purchases.

Through analysis of customer demographics, behavior, pain points, and motivations.

It describes the user journey — from getting to know the brand to making a repeat purchase.

CRM, Google Analytics, Meta Business Suite, Google Ads, UTM tracking.

Through conversion analytics, reports, and dashboards in GA4 and Facebook Ads Manager.

Yes, it increases SEO and brand trust.

Create automated mailings: welcome emails, promos, abandoned carts.

Yes, it helps to systematically publish articles, promotions, and news.

Through ROI — the ratio of advertising costs to revenue.

Use keywords naturally, avoid copying competitors' texts.

These are the title, description, and keywords — they help search engines understand the page.

Correctly set up canonical URLs and unique descriptions for each product.

Add key texts, meta description and internal links.

It helps Google show prices, availability, and ranking in search results.

Write useful articles with analytics, examples, and internal product links.

Yes, video increases the time a user spends on a site.

Use alt tags, compression (WebP), and responsive sizes.

Short, clear and without special characters - for example: /category/product-name

Through Google Search Console, Ahrefs, Serpstat or SEMrush.

Add real reviews, certificates, warranties, and contact information.

Use CRM or automation via email/SMS notifications.

Respond professionally, offer solutions, and don't delete comments.

Offer bonuses, discounts, or participation in raffles.

Yes, a chat or bot increases conversion and improves service.

Offer cashback, discounts for repeat purchases, and bonuses for recommendations.

Show recommendations based on viewing and purchase history.

Through email reminders, discounts, or instant messaging.

Improve speed, UX, and content relevance.

Add team photos, brand history, and real customer reviews.

Enable multilingualism, multicurrency, and international shipping.

Use payment gateways with automatic conversion.

Create separate URLs with hreflang tags for each language.

Desirable — it increases trust (e.g. .pl, .de, .fr).

It depends on the legislation - VAT OSS is in effect in the EU.

Use services with tracking and flexible rates (DHL, FedEx).

Through a converter or automatic detection by IP.

Through WPML, Polylang modules or CMS language plugins.

Consider cultural differences, currency, and communication style.

Through Google Trends, Keyword Planner, and competitor analytics.

Caching stores copies of pages to speed up site loading for users.

Use PageSpeed ​​Insights or GTmetrix.

Reasons: large images, bad hosting, excess scripts.

Set up redirects or create replacement pages.

These are files that help search engines index a site correctly.

Via Google Search Console → “Coverage”.

Add alt tags, contrasting colors, and a clear structure.

Make sure you have SSL, updates, and regular backups.

Restore from backup, change passwords, check files with antivirus.

Use uptime monitoring and backup servers.

Estimate sales volume, number of customers, channels, and technical capabilities.

Every 2–3 years or when there are changes in niche/branding.

Define goals, KPIs, budgets, and growth channels.

Through analytics, sales reports, and customer feedback.

Automate processes, reduce costs, and increase your average check.

This is the synchronization of online and offline channels (website, marketplaces, social networks).

Through API or special modules for Rozetka, Prom, Etsy, etc.

Analyze demand and balances, calculate the margin.

Expand your product range, market, delivery channels, and advertising.

When 50%+ of purchases come from mobile devices.

Highlight the benefits, solve the problem, add emotion.

Yes, this reduces the number of questions and increases trust.

Add a short description and internal links to subcategories.

Create a publication calendar: articles, promotions, tips, reviews.

Use the AIDA formula: Attention, Interest, Desire, Action.

Short paragraphs, large fonts, clear buttons.

Through Text.ru, Copyscape or Advego.

Use AI tools or template generators.

Don't overload with keywords, write naturally.

Yes, they increase trust and conversion by 20–40%.

Traffic, conversion, average check, ROI, CAC, LTV.

Number of orders ÷ number of visits × 100%.

Compare costs and profits (ROAS or ROI).

Through Google Analytics, Hotjar or Clarity.

Lifetime Value — long-term profit from a customer; increases through loyalty and repeat purchases.

Analyze margins, sales, and reviews.

Use UTM tags and goals in Google Analytics.

GA4 uses events instead of sessions — more accurate and convenient for eCommerce.

Through CRM or Google Data Studio.

Analyze traffic, seasonality, price, competition, UX.

Use responsive design and a simple menu.

Because mobile indexing is a priority.

Through Google's Mobile-Friendly Test.

Remove unnecessary fields, leaving only the main elements.

Yes, if most customers use mobile.

Use WebP and lazy-load.

The buttons are large, accessible, with a minimum of nesting levels.

Test different user scenarios.

Test via Lighthouse or real devices.

Use OneSignal or Firebase Cloud Messaging.

Through Merchant Center and product feed.

Shows ads to users who have already visited the site.

Publish products, reviews, lifestyle and create targeted advertising.

Product carousels, videos, dynamic ads.

Calculate the percentage of turnover (usually 5–15%).

Yes, if the audience is young people under 35.

Improve the relevance and quality of the page.

Advertising to users who have already interacted with the brand.

Launch several options on a small budget.

Track CTR, CPA, and ROAS.

Automates texts, recommendations, analytics.

Write descriptions, scripts, responses to clients, SEO texts.

Through CRM and eCommerce API integration.

Based on historical data and seasonality.

Yes, for example through Midjourney, Canva Magic Design.

Through Mailchimp, SendPulse or Klaviyo.

An AI assistant that answers questions and collects orders.

Through API or ready-made widget.

Always check the results manually.

It depends on the size of your business, budget, and CRM.

Use a single palette, logo, fonts, and visuals.

Be consistent in design, tone of communication, and advertising.

Through the history of its founding, values, and customer examples.

Show real photos, reviews, contacts, and guarantees.

Determine how you “speak”: formally, friendly, expertly.

Yes, it creates a sense of openness.

Through consistency and emotional content.

Fast, honest, and respectful — this strengthens your reputation.

Engage customers with content and bonus programs.

Show your uniqueness: service, feature, approach.

Define roles: content, marketing, analytics, support.

Use task managers and regular meetings.

Automate processes, delegate and plan your vacation.

By KPI: sales, response time, customer satisfaction.

Conduct trainings, use online courses.

Standards, scripts, CRM and analytics.

Systematize files, processes, and reports.

Compare salary costs and profit.

If sales are stable and resources are exhausted.

Use multi-CRM or ERP systems.

Create visually appealing content and links to the store.

Through a business page, targeting, and groups.

Briefly, honestly, with a demonstration of the result.

Regularity, interaction, unique content.

Publish reviews, comparisons, testimonials.

Choose according to your audience, test the results.

Short videos with CTAs for quick sales.

Real people, sincerity, stories.

Through Meta Business Suite or page analytics.

Plan content simultaneously with promotions and product launches.